Global Village: From Reality to Image

 Media theorist Marshall McLuhan sees the "global village" as a result of the fact that with the widespread use of mass media, people, who have become an extension of the electronic world, are exposed to similar information everywhere. In fact, we can also define this situation as uniformization on a global scale. Society is exposed to a kind of image propaganda with the same information. In such a technopoly, since images are everything, reality can be recreated from scratch every time. To put it in Baudrillard's words; ''...what we are talking about is a medium that never stops, that settles into reality like a chronic disease and tries to change it. Here we are talking about a reality that has turned into a ghost, like the news that the medium presents through a filter, or a three-dimensional advertising image created by a laser light in a vacuum. Just like television dissolving into life, or life dissolving into television. Life and television are like a solution that cannot be separated from each other...''

 "By not giving the child the freedom to do anything spontaneously, we make him a cowardly slave," says Montaigne, whereas today, the child who is exposed to the intense propaganda of the mass media or the media, "is voluntarily expelled from the paradise of childhood by eating the forbidden apple of information reserved for adults. This enormous power of the media can convince children at a very young age to become part of a uniformized system. This is, in another sense, entertainment that misses the truth, basically the construction of a consumer society on a grand scale.

 Technology is a medium, a tool with a specific code. This medium is the social environment created by the technological machine. Neil Postman, another media theorist, says that "entertainment is the meta-ideology of any discourse on television". That is, it doesn't matter what is presented to us on television, the focus of the entire presentation is actually entertainment; ''...even in news programs that present us with examples of tragedy and barbarism every day, we listen to television reporters talk about relating these news to tomorrow. In the name of what? A few minutes of images of murder and mutilation are supposed to provide the material for a month of sleepless nights. Knowing that the news will not be taken seriously, we accept the TV reporters' suggestions to turn everything into entertainment, so to speak...'' I read Postman's analysis as follows; the new society accepts information as entertainment. But the problem is that with every piece of information we see that meaning is lost a little more. What happened to the truth?